https://bootstrapping.org/tags/diversification/ Recent content in Diversification on Bootstrapping.org Hugo en-us Wed, 08 Apr 2026 00:00:00 +0000 https://bootstrapping.org/2026/04/08/the-portfolio-effect-running-multiple-small-sites-instead-of-one-big-bet/ Wed, 08 Apr 2026 00:00:00 +0000 https://bootstrapping.org/2026/04/08/the-portfolio-effect-running-multiple-small-sites-instead-of-one-big-bet/ <p>The conventional advice for building an online presence is to focus — pick a niche, serve it completely, build the definitive resource in that space and defend it. This advice is correct for a specific type of ambition: building a media brand, creating an authority publication with a team behind it, or positioning for acquisition by someone who wants a large, singular asset. For a solo bootstrapped operator, it is often the wrong model, because it concentrates risk and revenue into a single dependency exactly when you can least afford that concentration.</p>