https://bootstrapping.org/tags/marketing-operations/ Recent content in Marketing Operations on Bootstrapping.org Hugo en-us Sun, 16 Aug 2026 00:00:00 +0000 https://bootstrapping.org/who-owns-event-budget-the-field-marketing-versus-demand-gen-turf-fight/ Sun, 16 Aug 2026 00:00:00 +0000 https://bootstrapping.org/who-owns-event-budget-the-field-marketing-versus-demand-gen-turf-fight/ <p>Ask five marketing teams who owns the events line and you&rsquo;ll get five answers, all of them delivered with total confidence and none of them the same. The argument sounds like a budget argument. It&rsquo;s really an argument about which question the event is supposed to answer, and whoever wins gets to pick the scoreboard.</p> <h2 id="two-teams-two-theories-of-the-same-room">Two teams, two theories of the same room</h2> <p>Demand gen looks at a conference and sees a channel. Spend goes in, leads come out, you divide one by the other and compare the result to paid search. It&rsquo;s a coherent way to think and it has the enormous advantage of being legible to a CFO.</p>