https://bootstrapping.org/tags/marketing/ Recent content in Marketing on Bootstrapping.org Hugo en-us Wed, 08 Apr 2026 00:00:00 +0000 https://bootstrapping.org/2026/04/08/building-in-public-free-distribution-or-expensive-distraction/ Wed, 08 Apr 2026 00:00:00 +0000 https://bootstrapping.org/2026/04/08/building-in-public-free-distribution-or-expensive-distraction/ <p>Building in public has become a genre unto itself — a content format and a community and an aesthetic simultaneously. The visible iteration, the revenue screenshots, the honest postmortem, the monthly recap with the chart going up and to the right: these are now recognizable templates that a substantial audience has formed around and a substantial number of founders have adopted as their primary distribution strategy. Whether it works depends almost entirely on a question most people don&rsquo;t ask before they start.</p> https://bootstrapping.org/2026/04/08/copywriting-on-zero-budget-the-bootstrappers-guide-to-words-that-convert/ Wed, 08 Apr 2026 00:00:00 +0000 https://bootstrapping.org/2026/04/08/copywriting-on-zero-budget-the-bootstrappers-guide-to-words-that-convert/ <p>The copywriting industry has an interest in making its craft seem inaccessible — a specialized skill requiring expensive training or expensive practitioners that the average founder simply cannot replicate. Parts of this are true. High-level direct response copy, the kind that produces measurable lift in large-scale campaigns, is genuinely skilled work that improves significantly with dedicated practice over years. But the vast majority of what small bootstrapped businesses actually need — landing page copy, email sequences, product descriptions, onboarding text — is not that. It is clear communication about a specific thing for a specific person, and the rules for doing it well are not complicated or expensive to learn.</p>