https://bootstrapping.org/tags/social-media/ Recent content in Social Media on Bootstrapping.org Hugo en-us Wed, 08 Apr 2026 00:00:00 +0000 https://bootstrapping.org/2026/04/08/building-in-public-free-distribution-or-expensive-distraction/ Wed, 08 Apr 2026 00:00:00 +0000 https://bootstrapping.org/2026/04/08/building-in-public-free-distribution-or-expensive-distraction/ <p>Building in public has become a genre unto itself — a content format and a community and an aesthetic simultaneously. The visible iteration, the revenue screenshots, the honest postmortem, the monthly recap with the chart going up and to the right: these are now recognizable templates that a substantial audience has formed around and a substantial number of founders have adopted as their primary distribution strategy. Whether it works depends almost entirely on a question most people don&rsquo;t ask before they start.</p>